Make a Real Difference: Join the Diversicare Family as a Social Media Specialist

Are you a passionate storyteller with a knack for crafting compelling content and building vibrant online communities? Do you thrive in a collaborative environment where your creativity can truly shine? If so, Diversicare invites you to join our team and help us share our mission of improving lives through exceptional healthcare.

At Diversicare, we're more than just a healthcare provider—we're a family. We're driven by our core values of Integrity, Excellence, Compassion, Teamwork, and Stewardship, and we're committed to creating a warm, caring, and professional environment for our residents, their families, and our dedicated team members. We're looking for a talented Social Media Specialist to help us amplify our message and connect with our communities across nearly 50 skilled nursing and long-term care centers. This position is hybrid. 

• Create and schedule content across multiple social media platforms (Graphics, captions, videos, etc.)
• Manage and update company social media accounts
• Manage, monitor, and engage with messages, comments, reviews and mentions across social media platforms to foster community interaction and engagement
• Maintain and optimize company profiles on Google Business, review platforms, and other online directories
• Liaise with Communications, Marketing, Sales and Product development teams to ensure brand consistency
• Maintain a strong, consistent online company voice through social media
• In collaboration with the Communications team, maintain content calendar to ensure timely and relevant social media posts
• Design digital media campaigns aligned with business goals
• Update/Manage web presence
• Coordinate the creation of digital content (e.g. websites, blogs, press releases, etc.)
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

Qualifications:

• Proven work experience as a digital/social media specialist
• Solid knowledge of Photoshop, Illustrator, InDesign, Premiere Pro, Audacity or other media editing software
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Experience with Wordpress and Webflow
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BS degree in Marketing, Digital media or relevant field

(EOE)